Platforms, Marketplaces, and Network Effects
A platform matches two groups—buyers and sellers, drivers and riders, creators and audiences. More participants attract more activity, creating value for everyone. That virtuous cycle is called a network effect, and it explains platform momentum.
Platforms, Marketplaces, and Network Effects
A watercolor artist listed five prints online with little traction. After optimizing titles and posting process videos, her shop surfaced in recommendations. A single feature post doubled followers overnight, and repeat customers sustained her first profitable month.